I calculate that in roughly three years I’ve gone from ‘ohhhhhh an iPhooooooone’ *strokes lovingly* to ‘huh! That old thing!’ *laughs cruelly*. This is within a lifetime wherein I didn’t even have a mobile phone until I was 21 (yes, just yesterday).
“The very same thing where I’ve made teary deals with myself that make the hangover promise of ‘never again’ seem about as likely as ‘That’s it! I’ve had it with breathing; I won’t take another breath. I mean it this time.’”
“It’s the reason that, in the 80s, my parents asking me to eat cold, limp cabbage whilst talking about the absolute horror of people starving in Africa was about as effective as using a chocolate peanut for a sun hat.”
I’m about to do something brave. I’m going to let you into a secret. We collect data – and what’s more, we look at it. Shh! That’s a bad word.
“It’s freedom from ‘on’ and ‘off’ with four temperature modes that you can adjust to your personal temperature range – so simple but so effective. It’s one of those ideas that, in a few years, people will look back and think ‘Why did it take so long?’.”